Gone But Not Forgotten

Hello, you've landed on DATA eh? - Open Data Toronto's original blog space for data discussions. This is not an active blog at the moment but legacy posts are still here. Have a read ... you can still provide comments.

Monday, April 26, 2010

Look and Feel

NOTE: This is content from the web re:Brand posts going back to November 2010. We have kept the re:Brand posts as a legacy archive but, on a go forward basis as of October, 2011, the new DATA eh? content takes over this space.

This is segmented part 1 of the Lucky 7 ... the major areas we intend to address for improving toronto.ca.

59% of respondents chose “Visual Elements”(e.g. graphic design, photos, and icons) to be the most important factors that could improve how people access information and services on the City of Toronto website.

Some user comments:
“The look is so "dry" - there is no enjoyment using the site… All looks like a big plain newspaper.”“Looks like it was designed in 1999 for 640x480 screens.”
“The City's current website is pretty boring to look at - ultra corporate and uptight looking without any photographs or compelling visuals or design.”
“Design, design, design... Usefulness is not the only criterion. Your pride as a City employee should radiate in its design. The website should have some kind of character, just like the front page of a newspaper.”
All this is tied up in the design looking outdated, not very inviting, encouraging or inspiring and not exactly youth friendly.

Tell us what you think ...

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