Gone But Not Forgotten

Hello, you've landed on DATA eh? - Open Data Toronto's original blog space for data discussions. This is not an active blog at the moment but legacy posts are still here. Have a read ... you can still provide comments.

Tuesday, September 29, 2009

... a re:Brand doesn't help with that

NOTE: This is content from the web re:Brand posts going back to November 2010. We have kept the re:Brand posts as a legacy archive but, on a go forward basis as of October, 2011, the new DATA eh? content takes over this space.

We had a coment come into the Comments Wall this morning (Sept 29) that I think is worth bringing forward for more discussion. The comment:
please, please, enter the 21st century and stop seeing web design as a VISUAL DESIGN exercise!!!!!!!!!!!!!
it's about finding and using information in a timely fashion, a re:Brand doesn't help with that. There are way better approaches to this, stop waisting money.

We don't want anyone to think the web re:Brand of toronto.ca is a visual design exercise.  In fact,  we chose the word "rebrand" to imply everything from examining content to the look and feel to how people respond when they hear the words toronto.ca. - that being our brand.

rebrand the re:Brand?
Anyone else getting confused and/or mislead about what we are trying to do?  You know we can rebrand the re:Brand if it helps. Here is how I sum up what we are doing:
We are investigating user experiences with toronto.ca to create a better web experience.
I hope we can cover in some detail your issues with the site but please be specific.  Tell us where you are getting lost, how you approached a search, where you expected to find content, etc.  You may just find we can accommodate changes.

Some controversy
A lot of people are saying we need to be controversial in our blogs - push to generate some reactions.  This is my chance I guess. I often bring up the glass half full or half empty thing. To me the "enter the 21st century" comment is really tired and not helpful to the discussion at all. I think we'd challenge that with "we are trying to position ourselves for the 22nd century and beyond".  I mean, clearly we are recognizing that users rule. If you don't get that then maybe all this dabbling in Social Media is just a waste of time - you just don't believe we are sincere.

Let's have some chatter on this eh?

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