tag:blogger.com,1999:blog-6711287770985410129.post993993298807055514..comments2023-02-24T03:32:13.960-05:00Comments on DATA eh? (formerly web re:Brand): OK what does branding mean?City of Torontohttp://www.blogger.com/profile/16519143653055817270noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6711287770985410129.post-3652686284908789212010-08-07T11:17:57.115-04:002010-08-07T11:17:57.115-04:00Right on Kieth. I'm really happy to have found...Right on Kieth. I'm really happy to have found the blog - great work.Michael Hollowayhttps://www.blogger.com/profile/11569272458580142677noreply@blogger.comtag:blogger.com,1999:blog-6711287770985410129.post-45669348086953680952010-08-07T09:29:48.342-04:002010-08-07T09:29:48.342-04:00@Michael Holloway - challenging comments - thanks ...@Michael Holloway - challenging comments - thanks and indeed I think most of us are "making it up as (we) go along" but that might be a good thing! Part of our movement is for toronto.ca content providers to do some exploring around connectivity means and opportunities and then engage, engage, engage.Open Data - Torontohttps://www.blogger.com/profile/11671744267656889999noreply@blogger.comtag:blogger.com,1999:blog-6711287770985410129.post-89255427300309948482010-08-07T08:06:15.290-04:002010-08-07T08:06:15.290-04:00Keith,
"toronto.ca is to Toronto as _______...Keith,<br /><br />"toronto.ca is to Toronto as ________ is to __________"<br /><br />Good idea. <br /><br />But, I think connectivity will define this place better than a suggestion box type approach. <br /><br />I think you'll define your brand by inviting more connections in from where you're being branded right now, in the local community web sites, etc.. <br /><br />(..it's not good - the appearance of transparency is key I think. Now, many have created a way of using technology to better hide and obfuscate rather than connect, it's popular amongst neophytes to do this [it's a function of their fear and ignorance i think] - but it is doomed to failure as social networking technology gets better and better.)<br /><br />Perhaps create spaces where issues on the councils agenda can be discussed, connections created... become a hub that inspires new conversations/links. This will quickly create a brand that different departments can then mirror back through their various portals - thus allowing the city an opportunity to define/refine the emerging brand.<br /><br />- making it up as I go along... -<br /><br />Michael Holloway<br />Leslieville<br />@m_hollowayMichael Hollowayhttp://filter--blog.blogspot.com/2010/04/leslieviller-leslieville-residents.htmlnoreply@blogger.comtag:blogger.com,1999:blog-6711287770985410129.post-47395016757715966552010-07-25T23:13:01.812-04:002010-07-25T23:13:01.812-04:00This type of brands are all cool. That would be in...This type of brands are all cool. That would be interesting stuff here. i really enjoyed it to read. <br /><br /><a href="http://brandcaster.tv" rel="nofollow">brandstation</a>Glendaajacksonhttp://brandcaster.tvnoreply@blogger.comtag:blogger.com,1999:blog-6711287770985410129.post-68820940968538337862010-07-20T17:30:29.038-04:002010-07-20T17:30:29.038-04:00@Patrick - I wonder what Bon Jovi would think of t...@Patrick - I wonder what Bon Jovi would think of toronto.ca? Seriously, I've often thought we should approach celebrities and see if they've ever surfed our pages and, if they have, and were willing, we'd get them to do an ID for us - something like "Hi, I'm (Mr. celebrity) and I surf toronto.ca" (video clips) - just a way to get more energy and impact. Maybe users would see that as too blatant marketing but I think it would be interesting to have that kind of sanction. You could extend that to a series of interviews perhaps with these people and ask their thoughts as "visitors". Just saying ...Open Data - Torontohttps://www.blogger.com/profile/11671744267656889999noreply@blogger.comtag:blogger.com,1999:blog-6711287770985410129.post-66483271796606187002010-07-20T17:11:55.286-04:002010-07-20T17:11:55.286-04:00Hmmm... I like this! I'll be back later with a...Hmmm... I like this! I'll be back later with a comment -- Don't want to be late for the Bon Jovi concert, after all...Unknownhttps://www.blogger.com/profile/14834146247225844174noreply@blogger.com